The most advanced digital showroom
Virtual Experience debuted with the new Range Rover and was on hand at the recent Paris Motor Show, where Jaguar used it in the F-Type presentation. The company plans to expand it to display the entire Jaguar and Land Rover lines.
To make Virtual Experience even more consumer friendly, Jaguar is working on software that allows customers to create and save a vehicle on a personal computer or smartphone and bring it into the dealership to display via Virtual Experience. This promises to provide the customer with a more realistic, life-sized representation of the vehicle than computer pictures, videos and configurators currently do. It will also allow the customer to get a realistic feel for colors and options that aren't in stock.
Earlier, Audi also launched plans to start their version of a digital showroom, check out the movie: